Users will soon have a new feature that permits them to cut down on the volume of AI-created videos appearing in their feeds. This step comes as the service announced that it now features in excess of 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a global rollout. This development aligns with a rise in AI content, fueled by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the fastest-growing content creators on a popular video site exclusively feature AI-generated videos. A significant portion of this output is considered low-quality AI content, a label for inferior, mass-produced content that is frequently nonsensical or bizarre.
Based on user feedback that many people enjoy content produced via AI tools, ranging from digital art to informative clips, and we aim to give people the option to increase or decrease of that, according to their own preferences,” commented a spokesperson.
Scale of AI Content
TikTok disclosed that there are presently 1.3 billion videos on its app identified as AI-generated. Overall, over 100 mn media items are submitted to the platform each day, making clips made by AI a limited percentage of its complete catalog.
Customizing Your Feed
Viewers will be in a position to reduce or increase the volume of AI content they view by using the “manage topic” setting in the application and selecting “AI-generated content”. Further subjects that currently be controlled under the filter cover current affairs, style, cosmetics, and dance.
Platform Guidelines
The platform’s rules mandate users to identify “realistic” artificially created content, and it forbids malicious AI impersonations of public figures or critical incidents. Any believable artificial content that is without a tag can be taken down under its community policies.
Additionally, the app will henceforth apply an artificially created label to content created with its proprietary AI systems, or detected by an industry-wide initiative for spotting content made by AI. This step is designed to help prevent users from attempting to bypass the labeling process.
Responsible AI Funding
TikTok is also launching a $2 million educational fund for experts and institutions to develop learning resources about responsible artificial intelligence. This program will assist non-profit groups focused on teaching coding and technology.
Content Safety Approach
The video-sharing app has justified its moderation strategy, during debate over proposals to lay off hundreds of content moderators in the United Kingdom. The company is set to reduce a significant number of roles in its content moderation department in its British office, with trade unions and online safety experts expressing worry that staff are being displaced by AI moderation.
A company official clarified that human moderation would continue to be important, but automated tools can safeguard staff by filtering out the most graphic content before it gets reviewed by humans. The platform announced a 76% decrease in shocking and graphic content handled by content reviewers over the previous year due to the use of its machine learning processes.
“We think that it’s essential to combine staff and AI to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we additionally believe it’s very important to reduce exposure to unsafe media as swiftly, which is the area in which a lot of the machine support is making a difference operate efficiently.”
